Good or bad? Diesel’s buys Viktor & Rolf
Who knows if this will be a bad move for them - but right now, it can only make them bigger and help them through a difficult economy in 2009:
Renzo Rosso, the Italian industrialist behind Diesel, has acquired a majority stake in the Dutch designer firm with ambitions to build it into one of the “top reference fashion houses of the future.”
Financial terms were not disclosed, but Rosso told WWD that he plans to make major investments to bolster the duo’s ready-to-wear business, add licensed products such as eyewear and jewelry and open freestanding stores in high-visibility locations.
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Tags: Diesel, Viktor & Rolf, Viktor, Rolf
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